President and Winemaker Bill Easton has been in the wine trade for over 30 years, not only as a winemaker, but also as a wine retailer, importer, and vineyard consultant. He has been handcrafting TERRE ROUGE and EASTON Wines since the mid-1980’s.
Bill brings his well-honed palate to the table each time he makes one of the wines. He has an uncanny ability to create wines that express both power and finesse. He is not satisfied by making wines that are just well extracted, but strives to craft wines of nuance and complexity. Thanks to this approach, Terre Rouge and Easton wines are often compared to the most stylish European bottlings. Bill says that this is largely due to the terroir of the Sierra Foothill region.
TERRE ROUGE means "Red Earth". This vermillon-colored soil is one of hallmarks of the region. The vineyards are in soils that are largely granite and volcanic-based. The TERRE ROUGE portfolio is composed of wines made from Rhône varietals grown in the rugged and varying terroirs of this region.